New lifestyle brand Vibe Authentic needed a look to match their vision of minimal sophistication.

Branding, Typography

With a plan to start a lifestyle brand that encompassed a blog, home decor, prints, clothing and beyond, Vibe Authentic were looking for a minimal brand style that was flexible and could grow as they did.

A custom mono-weight type was created, with a subtle angled line that carried through from the V to the A, keeping symmetry between the two letters and guiding the eye from one word to the next. This device was carried over into a stripped-back monogram, as well as a geometric icon that is tilted slightly to match the same gentle angle. Each element comes together to form a simple brand that feels deliberate and just right.