Proto Cars prepare high-spec shells and race-ready rally cars for the UK motorsport market.


Produced at View Creative Agency

Proto Cars needed a brand that appealed those heavily involved in rallying, but also to those across the broad spectrum of motorsport as they were keen to expand beyond rallying. It was established from the start that this brand could not fall into the well trodden route of grungy textures and eroded typefaces, and instead called for a more technical approach.

A stylised "P" was created, using precise intersecting angles, making it feel mechanical, balanced and 'right', along with a custom typeface to continue the technical theme.