After winning the BRC2 Production Car Championship, Rising Rally Star Matt Edwards was ready to take his career to the next level.


Produced at View Creative Agency

With a fresh championship win under his belt and a new Fiesta R5 to terrorise the UK's rally stages Matt Edwards had proved to the world of motorsport that he was a force to be reckoned with. Trouble was, his brand was starting to look a little dated and needed to be brought up to speed, pun intended.

Taking the original concept of the "ME" monogram that was used in his old branding, a sharper, edgier, more refined brand was created, reflecting Matt's own sharp focus, precise skill and intense speed.