One of London's leading corporate hospitality events, London Bierfest was in need of a serious refresh. Cue sexy dirndls and hefty beards!
BRANDING, WEB DESIGN, ILLUSTRATION & TYPOGRAPHY
Produced at View Creative Agency
Taking inspiration from traditional Bavarian culture, I knew exactly the route we needed to take for this event. I decided to approach the branding of the event as if I was branding up a German beer. So it was in with the blackletter inspired typography, illustrations of traditional clothing, giant glasses of beer, and a colour palette taken from the outfits worn by the beardy Bavarian blokes you'd expect to see at Oktoberfest. An entire new website was designed, as well as posters and a mini-brochure, all sticking to the same limited colour palette and using the new styling consistently throughout. Now, where's my moustache wax and weissbier?