Gamerack is a new social hub and marketplace for discovering, sharing and buying video games.
Branding, web design
When I first started discussing the project with Andrew from Gamerack, I loved the idea behind the platform he envisioned and couldn't wait to create an awesome brand to do it justice.
After a lot of exploration we eventually developed a custom icon and typeface that looked clean, sharp and technical, but still fun and approachable. This was done in part through selecting which angles to make sharp, and which to make rounded. Once the core brand was done we moved on to creating a suite of illustrations for the announcement website that were flexible enough to be adapted for other uses like animations.
To find out more about Gamerack head to www.gamerack.tv