Six colleges from across Europe have come together to create Future Heritage, providing vocational Eco-Building modules.
Produced at View Creative Agency
As the Future Heritage project was put together by half a dozen colleges, each with their own branding, there was no chance we could create something that would tie in with them all. It clearly needed to have a strong brand of its own. I started work on an icon that would have various connotations, from a tree to a water drop to a building structure. Once the icon was finalised I created a custom geometric typeface with a distinct structured style to complement it. The rest of the brand fell into place quite easily, using a strong green colour palette and a pattern that could look like cut timber or the contours of a topographic map, further hinting at the project's link with natural materials and the environment.