big, bold and badass. That's what was needed for Dragon Grips, who provide strong and dependable camera grip services for Tv and Cinema.

BRANDINg

Chris Hughes, the man behind Dragon Grips, approached me to brand up his newly formed company and he knew he needed to make an impact. With a name like "Dragon Grips" it wasn't long before we settled on the idea of an aggressive dragon themed brand. The challenge I faced was the fact that dragon-based logos can easily become clichéd, naff, cheesy and unnecessarily patriotic (if you're Welsh). I wasn't going to let that happen. After a few rounds of ideas we went with a dragon skull for ultimate badassness and a strong, sharp custom typeface.