Working with local schools, Conwy School Sport aims to get young students doing regular physical activity five times a week.
Produced at View Creative Agency
There are plenty of kids out there who want to or need to get involved with sport, but have barriers in their way. Conwy School Sport work hard to break down these barriers, listening to the students themselves so they can to provide activities that are tailored to suit them. As they wanted to target those who aren't already into sport, the branding needed to look cool, strong, and not seem restricted to any particular sport or gender. I created a suite of powerful silhouetted figures to sit alongside a dynamic logo, with hints of strong or agile animals making up their bodies. And for those non-Welsh people wondering what the hell half the logo says, it needed to be bilingual, so that would be Welsh.