Crafting fine ales in my native North Wales, Conwy Brewery were ready to take their well-established brand to the next level.
Illustration, Packaging, Social Media
It started with a trip to an open doors event that Conwy Brewery were holding, allowing visitors to have a walk around the brewery, meet the staff and see the inner workings. And to sample their finest ales and eat some burgers of course.
I got talking to their marketing manager, and it wasn't long before we were having nerdy discussions about design and I was given the task of designing a new gift box in time for the festive season. What started as a one-off project grew into a sort of brand-update, with the illustration and type style used on the gift box being developed further for their print material and social media pages. We ended up with a style that built on their recognisable brand, fitting nicely alongside their already-designed logo.