the Cariad Ink tattoo festival arrived IN 2013, poised to wake up traditional seaside town of Llandudno.


Produced at View Creative Agency

With only a couple of days to come up with a brand for this new event I went with my gut and illustrated an old school tattoo styled pin-up in cheeky sailor gear. I hadn’t done anything like this before, and didn’t have much time, but it seemed like a good idea. The rest of the brand quickly fell into place, with a nautical colour scheme, old school inspired type and little illustrative touches taken from the pin-up’s own tattoos. I designed a whole range of material for the event, from wrist bands and t-shirts to programmes and posters, and the brand went down so well that one festival-goer got the illustration tattooed onto his arm and another got the anchor icon on their leg. Success!