For 2016 the awesome Cambrian Rally made the move to become the opening round of the BTRDA Championship.
BRANDING AND ILLUSTRATION
Produced at View Creative Agency
With this change to become the opening round came a change of year for the Cambrian Rally. It would now be held in the icy month of February and the organisers were sure it would be a frosty, potentially snow covered rally this time around. This called for a dramatic change of scenery, and a return of the energy and grit of the 2014 Cambrian Rally artwork.
I created a digital illustration, based on an initial photo montage, that merged the retro vector aesthetics of the 2015 artwork with the in-your-face attitude of the previous years'. Along with the illustration a new rally plate logo was created, using a deep cold blue both to set the tone and to set it apart from the typical red rally plate.