the 60th Cambrian Rally, one of the greatest rounds of the BTRDA, called for something that had an air of prestige and history.
BRANDING AND ILLUSTRATION
Produced at View Creative Agency
Using old railway posters as inspiration, I went with a style that had a distinctly old feel but could be given a modern twist and a good dose of adrenaline. With it's dramatic setting, simplified shapes and bold palette I was able to capture three iconic cars from past rallies, racing around the Great Orme in Llandudno, one of the most well-known stages of the Cambrian Rally. As well as the illustration, the logo needed to be redesigned to reflect this "Diamond Jubilee", whilst retaining the traditional rally plate design.