Boasting previous champions such as Colin McRae, Ari Vatanen and Stig Blomqvist, the BRC is one of the greatest rallying series the UK has to offer.

BRANDING CONCEPT

Produced at View Creative Agency

Taking a year out in 2015, a new and refreshed BRC is relaunching in 2016 along with some major changes. With the relaunch International Motor Sports asked View Creative Agency to come up with a new logo for the event. I wanted to create a logo that was more than just a "fire and forget" deal, I wanted it to be infinitely flexible, where patterns, textures, images and colours could be used in almost any combination, whilst still remaining recognisable. Although the client really liked what I'd pitched, the concept wasn't selected in the end, with the work being awarded to another agency. Still, I was really happy with the end result and didn't want it to remain unseen, so here it is!