With a strong DIY ethic, and a fondness of bold storytelling, brassroots were a perfect match for Victory over All.

branding, illustration, packaging design

Based in Ontario, Canada, and with a grassroots approach that clearly inspired their name, the guys at Brassroots were not only looking for a strong and authentic brand to give a face to their brewery, but also some unique artwork for their very first beer.

What resulted was a strong, clear and flexible brand, which could not only compete with the giants of the craft brewing industry, but stand apart from them. The illustration that graces the Darkwood can is the beginning of a story that will continue to unfold with each new beer that Brassroots crafts.

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