As an alternative to smashing a bottle of champagne on my iMac, I thought I'd celebrate the completion of the Victory Over All website and brand with a Project Spotlight post.
I say completion, but being an obsessive tinkerer I'll no doubt be endlessly tweaking both the brand and the site. For now, at least, here's a little look at VOA in all it's glory.
As I'm sure the case is with most graphic designers, creating a brand for myself was a difficult task. How in hell do I represent all the work I do in a single brand, without going down a well-trodden route of the clean and nondescript? If you've taken a look at my work, you'll see that distilling all that stuff into one brand was not going to work, so instead, as this is essentially a 'personal' brand, I looked at myself and my own interests to establish a direction for the brand.
Firstly, I like epic. From music to games to movies, epic is my jam. Secondly, I love mountains. Being brought up in North Wales and having a view of the sprawling Snowdonian mountains every day likely played it's part. So there was an initial direction, epic mountains inspired by the Welsh landscape.
Mountains weren't really going to work on their own, so what else was there? I've always had a thing for the ancient and historic (whether that's a real ancient monument or a dungeon from Diablo III) and particularly like old runic glyphs. I developed three letters that were based on a modern geometric typeface, but look as if they could have their origins in an ancient Nordic language. I also imagined that this fictitious old language could have been written from top to bottom, rather than left to right, which resulted in the stacked VOA logo.
All of this was getting a bit stiff so I needed to inject a little movement, a bit of attitude, some deathcore, heavy metal and rock'n'roll. I scrawled Victory Over All without much care for neatness or form, as a contrast to the clean logo. This would sit as a supporting graphic to accompany the logo, as well as look awesome on a t-shirt.
It already sounds like a cool band name, so why not have a cool shirt? With some muted greys, stark whites and a dash of fluorescent colour the brand is complete. For now at least.