as an inspiring consumer exhibition that advocates fitness, strength and health, Be:Fit London needed a brand that captured the show's high energy and positive attitude.


Produced at View Creative Agency

Telegraph Events approached View Creative Agency to restyle Be:Fit London for 2015, and with the event gaining huge media coverage and celebrity endorsement after 2014 I knew that along with the fresh new artwork, they needed to take the whole brand to another level. I wanted to create a logo that felt technical but still approachable, with imagery that was energetic but not aggressive. The final result was almost identical to the initial pitch, with it's explosive colour, strong women and bold type. As always, I created something that was flexible and adaptable, and the client was able to easily use it throughout their social media campaign, advertising as well as the event branding itself.