EXTREME DIRT JUMP COMPETITION "AIR TO THE THRONE" NEEDED SOME EXTREME LOGO ACTION AND I WAS EXTREMELY HAPPY TO PROVIDE. EXTREME!

BRANDING

Produced at View Creative Agency

The problem with a lot of "extreme" events is that tendency to spell it with a capital "X" and go totally rad on it. Telegraph Events wanted a logo for their new competition, held at the London Bike Show, that was clearly an extreme sports event, without looking like a "90's Xtreme" cliché. We also wanted to stray away from the super bright colours and instead create something that was bold and striking without colour. This project was right up my alley, tons of fun to work on, and I was pretty stoked with the final outcome.